Liam Ooi is a creative based in Christchurch, New Zealand. He currently works at Strategy Creative.

He firmly believes that the best design work is idea driven—that execution is nothing without a meaningful foundation. Ideas are the reason Liam came to fall in love with design, and the reason he continues to.

An avid type enthusiast, Liam is currently working to release his first commercial type family in the next few years. He is also uncomfortable talking about himself in the third person, but he did it anyway.