2016
Brand identity—
Sure Water Trust/Pipeline
  • Best Awards 2017—Finalist
  • AGDA Student Awards 2017—Finalist, Identity

Sure Water Trust is a proposed alliance between the dairy industry and environmental groups in New Zealand. The constant fighting, accusations and denial between these groups is wholly unproductive, with very little progress ever being made to improve the quality of our waterways. Sure Water Trust would provide a neutral environment in which relevant industry bodies could work together and start the conversation. By running as a separate organisation, it would be able to play to role of mediator and facilitator that currently doesn’t seem to exist.

Pipeline is an extension of Sure Water Trust—a heavily publicised event that would be used as a way to initiate the conversation. Two stools were used as visual metaphor to represent the act of sitting down and talking, along with cropped imagery to playfully add context around the issue of water usage. The overall aesthetic of the campaign was more dynamic in order to engage a wider public audience than Sure Water Trust required.

Completed at Ara Institute of Canterbury.

  • Best Awards 2017—Finalist
  • AGDA Student Awards 2017—Finalist, Identity
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